For Simon De Cesare, CEO of Eden Leisure Group, a diversified business group which includes Eden Cinemas, the Barbie movie has heralded a period of high activity that shows no sign of slowing down.

“It is amazing to see the whole area buzzing with excitement,” he tells, noting that the movie is still selling out theatres three weeks into its run.

It was seen as “an excuse to dress up in pink and take photos”, and thousands made the most of this opportunity, says Mr De Cesare.

“Mattel spent more on marketing Barbie than it did on the actual film and it was clear that it was not lost on the public.”

Barbie, which stars Margot Robbie in the title role opposite Ryan Gosling as Ken, has achieved a total international box office gross of over €1 billion, similar to other blockbusters like Spider Man: No Way Home (2021) and Jurassic World Dominion (2022), the latter of which was partly shot in Malta.

However, Mr De Cesare says that as far as Eden Cinemas is concerned, “it doesn’t compare”.

“Barbie has done more in three weeks than either of those films has done in their life at our cinemas.”

He attributes the buzz in part to the fact that Barbie lends itself to a “great audience experience before, during and after the film”.

“Many love it and many hate it, but everyone has to see it.”

Featured Image:

Eden Leisure Group CEO Simon De Cesare / Alan Carville


David Curmi

Air Malta Executive Chairman David Curmi ‘instrumental’ in run-up to new national airline

2 October 2023
by Fabrizio Tabone

Prime Minister Robert Abela praised him at a press conference announcing the closure of Air Malta and the launch of ...

Head of HR and Administration Christabel Carabott bids farewell to Dino Fino after five years

2 October 2023
by Fabrizio Tabone

She first joined the furniture company in 2018 as HR and Administration Manager.

Glitnor Group NED David Flynn completes month-long cycling journey from Sweden to Malta

2 October 2023
by Fabrizio Tabone

At the time of writing, his journey has led to £24,849 (€28,665) being raised for mental health charities.

‘Failure is not the end, but rather a stepping stone towards success’ – Hudson Chairman Alfie Borg

2 October 2023
by Fabrizio Tabone

He remarks that people tend to mistakenly view failure as a ‘setback’ or ‘disappointment’.

Close Bitnami banner