Grant Johnson

Malta-based Esports Entertainment Group (EEG) has completed its acquisition of Gameday Group and Together Gaming’s B2C business, operating under the ‘Bethard’ brand.

Together Gaming, a subsidiary of Gameday Group plc, made the announcement yesterday, 15th July.

“This is another great addition for Esports Entertainment Group that substantially increases our revenue and available markets,” EEG CEO Grant Johnson said in a statement.

The transaction includes a €16 million cash payment and a 12 per cent net gaming revenue share for two years. As a result, Esports Entertainment Group has raised its fiscal 2022 revenue guidance to $100 million – $105 million.

“We will gain two new gaming licenses from this transaction, including one in the strategically important Swedish market. With these additions, we’ll have a total of six tier-one licenses globally,” Mr Johnson continued.

Founded in 2012 and based in St Julian’s, Bethard is an iGaming company that offers sports betting and casino games online.

Gameday Group went forward with the transaction after making a strategic decision to focus on its B2B business, the company said. The group intends to retain its B2C licenses solely for the purposes of supporting Together Gaming’s B2B business and white label clients.

Featured Image:

LinkedIn / Grant Johnson

Related

David Power / BNF Bank

‘Global challenges of 2022 persist into 2023 with high levels of inflation’ – BNF Bank CEO

28 March 2023
by Fabrizio Tabone

David Power commented following the publication of the bank’s financial statements for 2022, where it recorded €12.2 million in pre-tax ...

iMovo Chief Officer Advisory Hadrian J Sammut talks business challenges, technology & solutions

28 March 2023
by MaltaCEOs

‘Never overlook the fundamental concept that technology is always the tool, and never the actual solution.’

Svetlana Maslova to join HSBC Bank Malta as Chief Operating Officer

28 March 2023
by Fabrizio Tabone

She will replace Elizabeth Hardy, whose three-year secondment in the position will end in June.

‘Receptionists and cleaners might be your best consultants’ – Y Ltd Managing Director Gordon Pace

28 March 2023
by Fabrizio Tabone

The Y Ltd Founder and Managing Director highlights how receptionists and cleaners can offer insight into how others are feeling ...

Close Bitnami banner
Bitnami