Prepare to be captivated by an exciting and transformative shopping experience as the world-renowned premium brand, BOSS, unveils its new store in the heart of the Mercury shopping district. Operated by VF Group, the BOSS store is moving from 2, Ross Street, St. Julian’s to a larger home, symbolizing the brand’s commitment to offering an unparalleled and memorable journey for all our esteemed guests.

As the curtains rise on this highly anticipated relocation, the company invites fashion enthusiasts and trendsetters alike to discover the launch of its womenswear collection for the first time in Malta in the new BOSS store.

A fusion of design and style, this retail space embodies the essence of the brand’s new visual identity, featuring a captivating colour palette of black, white, and camel, creating a warm yet sophisticated atmosphere that complements the premium collections.

Customers may learn more about the collections and get outfit suggestions thanks to the seamless integration of digital touchpoints.

Upon entering the store, there will be a spacious seating area and a service counter. Customers are invited to experience hospitality the BOSS way by relaxing, and enjoying a drink or coffee.

With a focus on quality and design, the BOSS brand curates 24/7 looks for both men and women, offering a range of clothing from business to smart casual, casual wear to athleisure, as well as an array of shoes, accessories, bodywear, and hosiery.

Boasting an expansive 400 square meters of retail space over one floor, the new BOSS store located in the piazza within Mercury will be double the size of the original footprint, making it the ultimate fashion destination on the island.

VF Group, the visionary behind this transformative project, continues its storied journey in the world of premium and luxury retail. With the launch of the new BOSS store, VF Group takes another stride towards shaping a brighter and bolder future for the local apparel market.

As we prepare to unveil the new BOSS store, we invite everyone to join us in celebrating the spirit of individuality and self-expression. Embrace the power of fashion and embark on a journey to #BeYourOwnBOSS.

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