The pandemic has brought by great uncertainty to the market which, in turn, has created an opportunity for businesses to transform and adapt with the new ecosystem.
In light of this, Bluefort Group CEO Edward Borg Grech says that “now more than ever, businesses have started to appreciate the need for dependable, recurring income to sustain the business in uncertain times.”
“The transformation towards servitization products for a people-centric and dependable subscription service comes with many operational challenges. These challenges are amplified further with the supply chain issues being experienced in today’s world,” Mr Borg Grech continues.
“That is why, at the beginning of the pandemic, Bluefort launched the LISA subscription management product suite, built on the Dynamics 365 stack from Microsoft and aimed at enhancing recurring billing mechanisms and streamlining business processes for all industries,” he adds.
The Founder-CEO was enthusiastic to add that customer uptake of the LISA product suite for subscription automation was greater than expected, with partnerships from global technology companies such as Avanade and Columbus adding great value to the European subscription economy.
“As a Microsoft Gold partner, we are also enabled to make a difference in this emerging market. We are excited to continue pivoting on this new world of today, by enhancing the business experience for our customers and partners.” Mr Borg Grech concludes.
She was previously Head of Marketing and Public Relations at the Malta-headquartered law firm.
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