Jonathan Dalli, CEO at local creative marketing agency The Concept Stadium, will be walking the famous ‘Camino di Santiago’ in a bid to raise €90,000 to finance a secondary school in Bonga, Ethiopia.

Jonathan Dalli / The Concept Stadium

“This year’s personal milestone is a special one, inspired by the motto ‘all we have is time’; as well as a beautiful comment on the tribute we had organised to commemorate Jonathan’s passing 21 months ago,” Mr Dalli wrote.

The comment reads as follows:

“There are those who fill a room with their smile and positive energy. There are those who fill our lives with kindness, calm, and compassion. There are those who look at challenge in the eye with fortitude and resilience.”

Just last year, The Concept Stadium founded The Jonathan Chetcuti Program, a charitable initiative organised in memory of the company’s late Co-Founder.

Mr Dalli will be embarking on the 100km-walk this May, departing from Sarria and finishing in Santiago di Compostela.

“[The secondary school] together with the kindergarten and primary school are part of a three-tiered project aimed to cater for 700 students, taking them all the way from a young age to an age where they could bridge getting to university,” Mr Dalli wrote.

“Through my trek, I’m committed to raise funds to construct an outdoor playground / sports facility for the kids and name it after Jonathan. We’ve sourced out equipment, ranging from slides to goal posts, and we can’t wait to get going,” he continued.

The CEO noted that he will be announcing a number of additional charitable initiatives in the run-up to the walk.

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