Godwin Caruana

Much has been said about the acceleration of digital transformation cross the private sector since the onset of the pandemic, which created a do-or-die scenario for many enterprises that lagged behind on the digital front.

That being said, iMovo Chief Technology Officer (CTO) Godwin Caruana believes that with the ongoing economy uncertainty, it is still imperative for businesses to have a strong digital transformation strategy, and that if they still do not have one, it is not too late for them to do so.

Digital transformation has been identified as one of the main business trends for the coming year. Speaking to MaltaCEOs.mt about how this trend is likely to shape the way businesses are run in 2023, Dr Caruana acknowledged that these indicators have been there for a while.

“Technologies such as robotic process automation, customer reach and experience management transformation tools and services, as well as AI, will keep fuelling this accelerated transformation push,” he said.

However, not everyone has embraced digital transformation. In fact, there are still some companies who are either scared of it or know too little about it to understand how important this is.

Even in such cases, Dr Caruana believes that “it is never too late.” He also deems that “it is imperative to establish a clear strategy when it comes to digital transformation” as “a hotchpotch approach simply won’t cut it.”

In the case of those companies that are still not convinced whether they should go down this road, the CTO recommends that they should seek help from “experienced companies that have guided businesses along the digitalisation journey before.”

Either way, this is the way to go as we move into 2023. “It is important to keep in mind that a strong digital transformation strategy and investment is the best thing one can do in these challenging times, from an efficiency, competitiveness, and cost savings perspective,” Dr Caruana concludes.

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