Amanda Xuereb

In recent years, influencer marketing has become one of the best ways for consumer-goods companies to advertise their products.

But, as noted by Amanda Xuereb, Head of Businesses Development at cosmetics company Toly, the practice is increasingly becoming subject to the same regulation as other types of marketing, meaning that influencers need to follow a few simple rules to stay onside.

“Place the #ad very clearly on the top of the post,” Ms Xuereb wrote.

“Do not mislead consumers by enhancing the product using filters,” she added,

Ms Xuereb also advised brands to impose contractual obligations on their influencers to comply with all relevant regulations.

“A brand image can be negatively impacted if their influencers are called out on social negligence or any other aspect. Choose your partners wisely,” she advised.

Ms Xuereb has been Toly’s Head of Business Development for just over two years. She had previously worked as a General Manager at the company for six years. In between her two stints at Toly, she founded her own company, Beauty Trill.

Related

Pauline Micallef / LinkedIn

‘The yachting community in Malta is at a pivotal moment’ – MaritimeMT CEO

29 September 2023
by Fabrizio Tabone

Pauline Micallef was speaking after Yachting Malta took part in the Cannes Yachting Festival.

Upgraded S&P rating is ‘recognition of BOV’s support for Malta’s economic development,’ says CEO

29 September 2023
by Robert Fenech

He said that the improved rating comes ‘despite unprecedent circumstances which have affected both the local and international markets’

‘He is remembered fondly’: 24 years since passing of Debono Group Founder Michael Debono

29 September 2023
by Fabrizio Tabone

He was the entrepreneur who brought the Toyota car brand to Europe more than 60 years ago.

Dear CEO: MFSA calls on investment firms to inform clients about costs and charges upfront

28 September 2023
by MaltaCEOs

The authority conducted a mystery shopping exercise to assess the quality and compliance of investment firms.

Close Bitnami banner
Bitnami