Finesse Group CEO Jo Caruana is celebrating her fifth anniversary as a StoryBrand Certified Guide.

Ms Caruana is the only individual in Malta and among a small cohort across Europe and the UK that has this certification.

Over the past five years, Ms Caruana and her team at Finesse used the StoryBrand marketing framework to help businesses and brands clarify their message and tell compelling stories.

StoryBrand was founded by Donald Miller, its President and CEO. As a company, he wanted “to tell a better story.” However, this needed to be done through a simple process and it was then that he established a seven-part framework “that is now the foundation of StoryBrand.”

By time, the process evolved into a two-day workshop, which has been attended by brands of different sizes, non-profit organisations and also politicians.

“Storytelling is the most powerful way for businesses to connect with customers emotionally and stand out in crowded markets,” Ms Caruana said.

Finesse Group has expanded from a small, local PR and content firm into a global business with clients and team members worldwide. It aims to help businesses improve their communications, messaging, content, PR, and overall business etiquette.

“When the pandemic hit, I made a strategic decision to reinvest and internationalise by becoming a StoryBrand Guide,” she continued. “This allowed us to reach clients globally, while still employing a mostly Maltese team. Today, over 75 per cent of our portfolio comes from international markets,” she added.

Recent business highlights for Ms Caruana have included two invitations to present at the StoryBrand Summit in Nashville, United States, on the power of PR for growing brands.

Ms Caruana highlighted that she is “proud that a local business has grown to deliver world-class brand messaging and storytelling services” to clients globally and that she is honoured to continue her relationship with StoryBrand.

Featured Image:

Photo by Bernard Polidano

Related

Charles Xuereb / Trident Estates Annual Report

Firms not offering flexibility find it difficult to recruit and retain employees, says Trident Estates CEO

30 May 2024
by Fabrizio Tabone

Charles Xuereb notes that the office environment has an impact on corporate culture and lifestyles tenants want to promote.

‘Technology is changing at a rapid pace, so staying at the forefront means we need to adapt’ – BMIT CEO

30 May 2024
by Helena Grech

As the leading local technology company shares its financial results for 2023, CEO Christian Sammut attests that forward-looking plans for ...

Medserv and Regis ‘have forged a powerful alliance,’ says CEO

30 May 2024
by Robert Fenech

The company is celebrating 50 years from the founding of Medserv

‘Past year was predominantly marked by growing competitive pressures,’ says Farsons CEO

30 May 2024
by Fabrizio Tabone

During the financial year ended 31st January 2024, Farsons Group’s pre-tax profit rose by 4.9% to €16.1 million.

Close Bitnami banner
Bitnami