Santa Venera-based iGaming group Soft2Bet has appointed Gilad Naim as Chief Commercial Officer (CCO).

Soft2Bet is a leading platform provider and operator specialising in online casinos and sportsbooks. Founded in 2016, the company now has offices spread strategically across three key regions: Malta, Cyprus, and Bulgaria.

“This is a fantastic time to be joining Soft2Bet, one of the fastest growing companies in the industry. The company truly is a technology driven company with an outstanding product,” Mr Naim said.

The CCO is known for his in-depth experience of the iGaming industry, most recently holding senior roles at operators and suppliers including Aspire Global, Neogames, and Nuvei.

Soft2Bet noted that he brings with him ‘a deep knowledge of multiple aspects of iGaming’ to the role – including payments, risk assessment, identity verification, and other operational matters.

“We are pleased to welcome [Mr Naim] as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy and it will help pinpoint further opportunities that correspond with our global objects,” company CEO Boris Chaikin said.

Mr Naim joins Soft2Bet at a huge time of development for the company, as it looks to firmly establish its foothold in the industry. In his new role, the CCO will spearhead the company’s expansion, leading the execution of forward-thinking objectives and implementation of all commercial strategies.

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