UK-based fitness apparel and accessories brand Gymshark has announced the appointments of John Douglas as Chief Technology Officer and Danielle Petesic as Chief Product Officer.

Upon joining one of the fastest-growing companies in the UK, Ms Petesic said she feels “honoured and privileged to have this opportunity to contribute to the rapid growth and evolution of the Gymshark brand.”

The new CPO will be responsible for the end-to-end product creation from design to delivery, including product engineering, product marketing, and supply chain strategy for Gymshark’s ever-expanding global proposition.

Meanwhile, within his new role as CTO, Mr Dougles will be responsible for laying the foundations of the company’s Enterprise and Digital architecture to enable Gymshark’s continued rapid, international growth. Commenting on the appointment, he said that he is particularly excited to be surrounded by the “energy, passion and desire that oozes from this brand.”

Gymshark became the first DTC brand in the UK to achieve Unicorn status with no external capital funding in August 2020. In a statement announcing the appointments, the company said, “we can’t wait to see how they both develop Gymshark and maintain our ‘Evolve or Die’ mantra.”

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