Simon Pilkington, CEO of Malta-based igaming affiliate company KaFe Rocks Group, has expressed his pride at the company being acquired by Glitnor Group.

As part of the takeover, Mr Pilkington will join the Glitnor Group executive management team. The day-to-day management of KaFe Rocks will continue in its current format. 

“I couldn’t be prouder of the entire team, past and present, who’ve brought us to where we are today,” Mr Pilkington wrote.

“I’m thrilled that we’ll be joining Glitnor Group and have the chance to super-charge our growth within the industry together, and personally, I can’t wait to get to know and work with [Glitnor Group CEO] David Flynn, and the amazing teams there,” he continued.

“Entrepreneurial, fast-growing, culture and people-focused, and a shared ambition for future growth, we’ve found the perfect match for KFR.”

Fr Flynn himself said he was “immensely happy” and proud to welcome KFR.

“From the minute we started discussions, I have been so impressed by the Founders, Management and team at KaFe Rocks. They have built an incredible business and culture. Together with Glitnor Group, we now move forward as one, delivering on our vision to take global leadership and change the competitive landscape for game studios, game operators and lead generation across the iGaming Industry,” he said.

With its offices in San Gwann, KaFe Rocks is a leading iGaming affiliate with a successful global portfolio of assets in more than 10 markets, with brands like and focused heavily within the US market, alongside their own previous acquisition and key asset 

Glitnor Group was founded by the creators of Maria Casino and Vera&John, and is aiming to become the most entrepreneurial business group in the iGaming industry. The acquisition of KaFe Rocks is expected to help progress that ambition, and allows the company to drive further forward into lead generation. 


Henriette Calleja Gafa / LinkedIn

Henriette Calleja Gafà promoted to HR Director at Malta-based Game Lounge

15 April 2024
by Fabrizio Tabone

She first joined the Malta-based iGaming affiliate marketing company as HR Assistant in 2018.

‘AI is not a fad or a trend, but a critical tool we need to understand’ – BOV’s Ivo Camilleri

11 April 2024
by Anthea Cachia

He spoke during a BOV workshop that included discussions on emerging technologies like Gen AI and Deep Learning.

Panaxia Pharma CEO ‘thrilled’ as medical cannabis products made in Malta head to France

26 March 2024
by Robert Fenech

The local plant also exports its products to Germany, Switzerland, the Czech Republic, and Cyprus, as well as serving the ...

Lara Lombardi named Betsson HR Lead for Malta

26 February 2024
by Anthea Cachia

The seasoned HR professional joined Betsson in 2007 as an HR Manager supporting the Product Development Department.

Close Bitnami banner