Stephen Ellul / LinkedIn

The Growth Bully CEO Stephen Ellul on Tuesday shared that the importance of artificial intelligence (AI) cannot be undermined, especially through the ways that it has shaped the future of B2B lead generation.

“AI is the future of B2B lead generation,” he said, before explaining that as a Gen-Z entrepreneur, he has “witnessed first-hand” how AI has “revolutionised and streamlined various business processes”. He noted that B2B lead generation is “no exception” to this.

“AI helps businesses understand their customers better, identify new opportunities, and create more personalised marketing strategies,” Mr Ellul said.

He remarked that through AI tools such as chatbots and predictive analytics, businesses can generate “targeted and relevant leads”, yet it is integral that they do not forget to feed their AI system with “accurate and relevant data”.

This comes as a number of business leaders recently highlighted the importance of AI, while also touching on how the human element is still crucial and should be treated as an “invaluable asset”.

“Investing in AI is not only a smart business decision. It is vital,” Mr Ellul said. He concluded by adding: “Ignore AI and be left behind.”

Mr Ellul founded The Growth Bully in 2021 with the aim to utilise his experience in marketing, events, social media, and business development to assist businesses and brands in connecting with their customers and grow their sales through B2B and B2C activations. The team has since grown and now services over 65 clients across various industries, including medical aesthetics, reproductive health, hospitality, fitness, e-commerce, and real estate, among others.

Featured Image:

The Growth Bully Founder and CEO Stephen Ellul / LinkedIn

Related

September 2023 marks the first phase of Mercury Towers opening its doors to the public

3 June 2023
by MaltaCEOs

Mercury Towers will be fully operational in the first quarter of 2024

Education and sustainable workforce can ensure tourism ‘continues to flourish’ – OZO CEO

2 June 2023
by Fabrizio Tabone

Fabio Muscat discusses how education is needed to provide the workforce with the skills and knowledge needed to succeed.

Manfred Galdes appointed Partner at Fenech Farrugia Fiott Legal

1 June 2023
by Fabrizio Tabone

He possesses over 20 years of experience in the legal profession, specialising in anti-money laundering regulation and financial crime compliance.

Young population lacks coping skills to ‘self-manage’ stressful situations, says HR professional Noel Debono

1 June 2023
by Fabrizio Tabone

He discusses this amid growing concerns about various lifestyle-related diseases and mental health issues young people face.

Close Bitnami banner
Bitnami