Marcel Cassar / APS Bank Market Briefing

In APS Bank’s first 2024 Senior Management Offsite, CEO Marcel Cassar highlighted that the inroads of fintech and bigtech into banking are not just a threat, but real.

“They are redefining banking customer expectations. And while the ability of challenger banks to run profitable business models was still a question mark, they are appealing to a new generation of customers by offering a simpler user experience,” he expanded.

The Senior Management Offsite’s first theme of the year was: ‘Delivering to our customers: What can we learn from challenger banks?’

APS’ first Senior Management Offsite of the year / APS Bank

A challenger bank is a modern, digitally focused operation that competes with traditional banks by offering innovative, user-friendly services, typically accessed through mobile apps or online platforms.

The two-day event had a packed agenda with presentations by international and local experts from various backgrounds and industries.

Banking staff representing different activities and generations also contributed with their own insights of the digital experience.

A curated panel of bank customers and tech start-up founders shared what exceptional customer service means to them in the digital age.


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