Having founded a brand consultancy agency that supports business to adopt creative, meaningful, and positive brand strategies, BRND WGN Founder and CEO Peter-Jan Grech is a champion of change.

As the end of the second month of 2022 looms on the horizon, Mr Grech believes that companies in Malta should use this year to properly acknowledge the elephant in the room.

“We cannot ignore Malta’s greylisting by the FATF and its decreasing appeal for FDI and next-gen workers. It is time for Malta to do some mature soul-searching, set a long-term vision independent of political drama, and work towards it,” he says.

“As business leaders, we need to get out of COVID-19 firefighting mode and go back to long-term planning. There are some great opportunities out there – let’s grab them while taking care of each other, our customers, the planet, and our own well-being,” he continues.

On an international level there are other issues that, Mr Grech believes, companies should address, irrespective of where they’re based.

“In 2022, customer experience, digital evolution, and climate change should be the main theme on every organisation’s radar. We also need to keep an eye on spiralling costs, strained logistics, availability of resources, and inflation,” he concludes.

This article is part of the serialisation of interviews featured in MaltaCEOs 2022 – an annual high-end publication bringing together some of the country’s most influential business leaders.


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