Relax Gaming, an international iGaming aggregator and supplier based in St Julian’s, has agreed to supply operator group PokerStars with its portfolio of tier-one games.
This means that Relax Gaming’s titles will be available in the Italian market for the first time.
“It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars,” Relax Gaming Chief Commercial Officer (CCO) Nadiya Attard said.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come,” she continued.
This event marks the first stage of Relax Gaming’s plans to expand significantly across multiple European markets throughout 2022.
“Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation,” Relax Gaming Chief Regulatory Officer Alexia Smilovic Rønde said.
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results,” she continued.
PokerStars ranks among the top three Italian operators, and its customer-base will now be able to enjoy Relax’s fan favourite titles, such as ‘Temple Tumble’ and ‘Money Train 2’.
In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its ‘Powered By Relax and Silver Bullet’ partnership programmes.
As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.
Sorana Ionita named Director of Marketing, Strategy and Business Development at WH Partners
She was previously Head of Marketing and Public Relations at the Malta-headquartered law firm.
Self-employment and self-care: Learning to make the most out of client cancellations
Sales and Leadership Trainer and Coach Alex Falzon discusses the difficulties of finding time for self-care in the hectic life ...
Mark Magro promoted to Director of Sales Operations at Alter Domus
He first joined the fund and corporate services provider as Marketing & Sales Support Senior Officer in 2017.
‘It has been a privilege to serve as a Council Member for the past two years’ – CEO Kevin Rapinett
The Group Chief Executive Officer at Halmann Vella was a Council member of The Malta Chamber between 2021 and 2023 ...
