Eight supermarkets around Malta have come together under one brand name following a merger earlier on this year.

The supermarket brands, previously known to shoppers as Park Towers, Valyou, Tower, and Trolees, will be welcoming customers under the new banner ‘Welbee’s Supermarket’ as of today.

Philip Borg / Retail Marketing

“It’s been 75 years since we opened the first Maltese supermarket on Tower Road, Sliema. Since then, we’ve been growing and doing our best to keep our customers satisfied, gladly seeing them return every week to their familiar outlets,” Director Philip Borg said.

“The same supermarkets will now be welcoming customers to the new Welbee’s outlets,” Mr Borg continued.

Welbee’s eight different locations can be found in Sliema, Paceville, Santa Venera, Balluta, Naxxar, Spinola, Qawra, and Mellieha.

“Our principle values will not change. Under the new brand ‘Welbee’s’ and thanks to this synergy we have reduced prices to the benefit of the customer,” Director Chris Borg added.

“However, this will not happen at the expense of our decades long promise of customer service, shopping experience, and convenience,” he concluded.

The newly-revealed brand has made a commitment to reduce the use of plastic in its packaging and support local brands by stocking of locally-sourced products.

Related

Job Interview / Pexels

Still a sceptic? Recruitment specialists on changing perceptions towards CV gaps

22 March 2023
by Fabrizio Tabone

MaltaCEOs.mt speaks to recruitment specialists about increasingly popular CV gaps among candidates, and the different factors that employers are now ...

Creative Director addresses Cabinet on education, sustainability & infrastructure in Malta’s arts sector

21 March 2023
by Fabrizio Tabone

Maria Galea addressed the Cabinet during a discussion on education, sustainability, and infrastructure within the arts and cultural sector.

Sorana Ionita named Director of Marketing, Strategy and Business Development at WH Partners

20 March 2023
by Fabrizio Tabone

She was previously Head of Marketing and Public Relations at the Malta-headquartered law firm.

Self-employment and self-care: Learning to make the most out of client cancellations

20 March 2023
by Fabrizio Tabone

Sales and Leadership Trainer and Coach Alex Falzon discusses the difficulties of finding time for self-care in the hectic life ...

Close Bitnami banner
Bitnami