Gilbert Camilleri, Marketing Director at Chiliz and Socios.com, celebrated the company’s $100 million investment in Barça Studios – FC Barcelona’s digital content creation and distribution hub.

Gilbert Camilleri / LinkedIn

Chiliz is a currency option for blockchain-backed products and services geared towards mainstream consumers. Socios.com, on the other hand, is ‘the first scalable, mainstream hub for fans to buy tokenized voting rights in their favourite teams’.

Said platform is powered by the Chiliz currency – $CHZ – and counts a number of leading football clubs, such as AS Roma, Paris Saint-Germain, FC Barcelona, and Juventus, among its partners.

“Socios.com made worldwide headlines as today we announced the acquiring of 24.5 per cent of FC Barcelona’s Barça Studios to develop fan token, blockchain, and Web3 strategies. Proud longer-term partners,” Mr Camilleri wrote.

Chiliz said that this partnership will enhance FC Barcelona’s ability ‘to deliver meaningful digital products to fans and build new long-term sustainable revenue streams’.

Furthermore, Barça studios will now be able to draw on Socios.com’s experience in blockchain technology to deliver utility that connects fans with the club. As part of the partnership, the two entities are set to develop projects that attract innovative blockchain and Web3 partners to build new features in the Barcelona FC ecosystem.

Mr Camilleri’s experience with Chiliz and Socios.com dates back to March 2019, when he joined the company as Head of Marketing. A year later, he was appointed Marketing Director – a position which he holds to this day.

Mr Camilleri holds a wealth of experience in the local marketing industry, having served as Digital Marketing Consultant at EBO, Altaro Software, and Newsbook.com.mt, and as Head of Sales and Marketing at Uniblue Systems Ltd.

Featured Image:

alleysport.com

Related

‘The Maltese have been extremely open and friendly’ – Iniala CEO Mark Weingard

24 March 2023
by Jo Caruana

He says investment is made easier since ‘you can, at any point, speak directly with the decision makers in government ...

‘Progress was overshadowed by impairment of legacy positions’ – FIMBank CEO

24 March 2023
by Fabrizio Tabone

Adrian Alejandro Gostuski was commenting on the group’s performance in 2022, which saw it record a €23 million pre-tax loss.

db Group opens London office, eyes international investment

24 March 2023
by Fabrizio Tabone

'We have always welcomed collaboration, joint ventures and projects that bring different expertise to the table,' says CEO Robert Debono.

WH Partners’ Ramona Cassar Azzopardi elected to Ally Law’s Executive Board

23 March 2023
by Fabrizio Tabone

Ally Law is a global network of law firms that brings together 80 independent member firms and more than 2,300 ...

Close Bitnami banner
Bitnami