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Cool Ride Pooling, Malta’s first-ever ride sharing service, has rebranded as Cool with a customer promise of delivering an affordable everyday transportation service.

Launched in 2019, Cool aims to promote ride pooling as a sustainable alternative mode of transport that brings together several passengers travelling towards a similar direction whilst replacing a large number of private vehicles that would have only catered to the needs of a single individual.

Michael Debono
Michael Debono / LinkedIn

“We believe in making a positive impact on traffic congestions by aggregating multiple passengers into the same vehicle. We believe that sharing a ride is a win for our customers as it allows them to save money, and a win for the environment as it leads to less cars on the road,” Cool Executive Director Michael Debono said.

“Cool continue to be the only ride sharing company on the island and facilitates the goal of living in a better Malta, one with less vehicles and more green spaces. We are a mobility company that is not scared to get its hands dirty in working for a better future – for our customers and community alike,” he continued.

The principle benefit of Cool is to remove the need of constantly using a private vehicle for certain commutes, therefore reducing the number of vehicles on the Maltese roads and tackling the congestion problem.

By removing the need for a private vehicle, Cool is also seeking to contribute to the replacement of car parks with greener community spaces.

Cool is operated by Debono Group, a company that has deep roots in Malta’s automotive and mobility sector.

For more than 60 years, Debono Group has been the agent of Toyota in Malta, entrenching the business as one of Malta’s leaders in the mobility scene. As the country and the rest of the world look towards greener and more sustainable ways of commuting, Debono Group and Cool are on a mission to promote a holistic approach to mobility.

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