Lena Nordin

In recent weeks, the issues of diversity and inclusion within the iGaming industry have come under the spotlight, with several people sharing their views on the need for a stronger effort to promote inclusion industry-wide.

Lena Nordin, Chief HR Officer at Betsson Group gives her own perspective on the discussion, saying “There has been a lot of noise regarding diversity and inclusion within iGaming recently and I think it’s great that we are actively talking about it.”

Ms Nordin expands that, at Betsson Group, “diversity is a natural part of being a Betssonite, it is the foundation for our great company culture and what makes us ’The Employer of Choice’. With 62 nationalities and almost 40 per cent women, we make it a priority to empower our people.”

Lena Nordin / LinkedIn

Such empowerment comes from several activities that revolve around diversity and inclusion, one of them being the company’s own internal network – WIBE (Women in Betsson) – which is open to everyone, “with the aim to support and motivate our talented employees throughout their journey and promote diversity within the industry.”

“I’m so proud of all our 700+ amazing women working at Betsson Group. Thank you for your great work and determination, this post is for you.”

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