Lena Nordin has lived in seven different countries and worked in senior HR positions at Baxter, Gambro and Ericsson. She has a background in talent management and company culture, with more than 25 years of HR experience.

She joined Betsson as Chief HR Officer in October 2017 and is responsible for developing and implementing the company’s human capital strategy.

“Joining Betsson and becoming part of the amazing world of iGaming. It is still a relatively young industry, so I have been able to help shape the leadership, company culture and employee experience. Four years down the line, I still feel there is so much potential,” she says in the latest edition of iGaming Capital.

“As one of the largest operators in iGaming, Betsson has been at the forefront of a lot of developments. Other companies consider what we do as a blueprint for how things should be done. We are very proactive, which I think is key; speaking at conferences and sharing our knowledge is a core part of what we do,” she continues

Looking towards the future, Ms Nordin emphasises that she predicts “future growth” for the local iGaming industry.

I think the industry is still somewhat unknown to the people outside it, so we need to join forces to raise awareness, educate and communicate what we are all about,” she concludes.

This forms part of a wider feature carried in the latest edition of iGaming Capital.

Could non-family Non-Executive Directors be the way forward for family businesses?

18 July 2024
by Fabrizio Tabone

Nadia Pace says many family businesses view NEDs as an intrusion in the family dynamic, possibly leading to ‘resistance and ...

Turkish Airlines increases capacity for Istanbul-Malta route to meet rising demand

18 July 2024
by Fabrizio Tabone

From 2nd August until 25th October 2024, the airline will use widebody aircraft for the route.

FinanceMalta Chairman George Vella ‘encouraged’ by number of firms setting up shop in Malta

17 July 2024
by Anthea Cachia

His comments came in FinanceMalta's Annual Report, which highlighted the organisation's efforts and achievements in promoting Malta.

Businesses ‘crying out for action’ against Malta’s governance, corruption, and overpopulation

17 July 2024
by MaltaCEOs

misco Director Lawrence Zammit' comments came during the presentation of the Malta Chamber of SMEs’ latest barometer for the second ...

Close Bitnami banner
Bitnami