Violetta Shishkina

This is set to be a busy year for Violetta Shishkina, with CADChain and secret. kiwi providing IP-protection software solutions on the one hand, and Fe/male Switch offering women a glimpse into entrepreneurship on the other.

“Our team has grown exponentially as a result of the pandemic. After passing the test of setting up remote work successfully, we firmly believe that, if a start-up strives to survive, it will”, Violetta Shishkina, CEO and Co-Founder of CADChain, secret.kiwki, and Fe/male Switch said.

“Initially, local funding allowed us to expand from the Netherlands to Malta. Both countries lack IT talent, so we are investing in solving these issues by contributing to the start-up ecosystems through our projects.

“Fundamentally, we feel that almost every upheaval can be a blessing in disguise. The shift to remote platforms for most B2B seller interactions is ideal for us, as we love all things digital!

“We now expect remote work to become the norm, even after the pandemic. While it might be tough for some companies to adjust, the hiring pool will expand and increase the diversity of talent available.

“Every start-up founder should keep upskilling and understanding all business processes, so they can stay in control of their business and make informed decisions. Knowledge of emerging tech like blockchain is also becoming a must.

“Start-up life is not a sprint but a marathon. So, choose an area that inspires you and won’t bore you in five to 10 years. You have to be excited for it to last. Our dream is to impact the start-up ecosystem by attracting more women to IT and entrepreneurship through our non-profit, Fe/male Switch – helping Malta become a place of true sustainable development.”

This article is part of the serialisation of interviews featured in MaltaCEOs 2022 – an annual high-end publication bringing together some of the country’s most influential business leaders.


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