To celebrate World Ocean Day today, June 8th, and help cut down on ocean-polluting plastic waste, GoTo Malta is launching a new initiative whereby it will leave a limited-edition, branded aluminium reusable bottle inside its electric vehicles for its customers to keep.
“Sustainability and saving the environment have always been at the heart of the GoTo ethos,” explains Zach Bergerson, GoTo Malta’s Director of Operations, commenting on the initiative. “We want to do our part to help combat the estimated eight million tons of plastic that ends up in our oceans every year – and raise awareness so that others may be inspired to do the same.”
As part of its sustainability mission, the global brand aims to reduce the number of cars in the world’s cities through offering innovative, affordable and eco-conscious multi-modal travel alternatives.
Since GoTo Malta shares its mission to reduce plastic waste in the ocean with the Malta National Aquarium – and has two exclusive parking spots situated directly next to it – the two organisations have also joined forces in aid of World Ocean Day. A small number of the GoTo-branded reusable bottles will be used at the Aquarium during an Ocean Day-themed activity, while visitors and GoTo customers will also enjoy access to an exclusive offer.
“We are delighted to partner with GoTo Malta to help boost awareness of ocean plastic waste. The GoTo reusable bottles will be distributed as part of our World Ocean Day weekend Trash Hunt on June 12th and 13th, where visitors can search for different plastic objects around the Aquarium and find out how long they will take to degrade, or their ‘Environmental Price Tag’,” explains Mark Pace, Marketing Director at the Malta National Aquarium.
“Also, all Aquarium visitors will be offered €5 free driving credit with GoTo if they are not yet GoTo customers, while existing GoTo customers will benefit from a €3 discount on their entrance ticket to the Aquarium,” he continues.
Zach Bergerson / LinkedIn
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