Welbee’s Supermarkets and Maltese Olympic Committee enter partnership

The Maltese Olympic Committee (MOC) and Welbee’s Supermarkets have entered an event advertising partnership ahead of the 19th edition of the Games of the Small States of Europe (GSSE).

Said games are set to be hosted in Malta between 28th May and 4th June 2023.

The partnership was announced at the MOC’s headquarters by President Julian Pace Bonello, Deputy President Paul Sultana, and Retail Marketing Limited Director Philip Borg and CEO Jonathan Shaw.

Retail Marketing is the entity behind the Welbee’s Supermarkets chain, comprised of eight physical stores spread around Malta and another three online stores.

“Today is the start of a partnership with Welbee’s. which is not just a sponsorship but an ongoing collaboration between two dynamic entities which share common values – particularly a strong commitment and dedication towards their respective missions,” MOC President Julian Pace Bonello said.

“We are pleased to welcome Welbee’s to the GSSE 2023 family today,” he continued.

The supermarket chain is the first non-governmental entity to show its commitment towards the games. MOC noted that said partnership is being revealed at a critical time, just as the GSSE Local Organising Committee has kicked off several initiatives in the run-up to the games.

Welbee’s contribution will provide a further financial boost towards the logistical preparation of the games.

“As a local supermarket group, we are delighted to partner up with the Games of Small States not only to support the MOC and our local athletes, but also to promote the importance of sports in general and the wellbeing associated with it,” Mr Shaw noted.

“We look forward to promote and create further incentives amongst our customer base to attend and support such games,” he continued.

The upcoming edition of the GSSE is set to welcome over 1,000 athletes and 500 officials for 10 sporting disciplines around 11 Maltese venues. This is the third time Malta will be hosting the games.