Whether we like it or not, we live our lives in cycles that are defined by the position of our planet around a burning ball of fire.
Nothing really changes from December 31st to January 1st, but we like to think that it does.
This notwithstanding, I love to look at the beginning and the end of a year to take stock of what’s going on around us, both in our field and in the way the world is behaving in general.
If we didn’t have the new year as a bookend, we might just see time as a rolling constant – and that would make it extremely hard to know when to look out for new stuff.
Over the past few months, our team has been collecting data and information about the major trends that will affect our lives (and marketing) in 2023 – you can find them all here (Marketing Trends 2023) but I’ve taken the liberty to summarise the trends for busy CEOs.
Inflation is becoming even more real for everyone around us. Around a year ago, we christened 2022 as the year of conflict, and boy were we right. 2023 will see a carry on of those conflicts, but it will also see the world adjusting to the conflicts happening all around us, and learning to live with them.
2023 will see the energy and food crisis that’s stemming from the war in Ukraine become even more real, and brands are going to have to learn to adjust to these or else go under. Whether we like it or not, Europe is slowly moving towards a wartime mentality, with austerity measures across the board, and unless your head is planted in the sand, you’d better start preparing for it.
A continuation of trends from 2022
The most interesting trends live on, that is, they keep on being trends until they become the norm, but for the time being they’re still trends. In that respect we expect 2023 to be an evolution on 2022.
The three major trends from 2022 are here to stay:
In 2023, however, we’re also seeing the birth (or increased pickup) of a number of trends in the marketing world – here’s a list of some of them:
One final word of warning – trend watching is not an exact science. We sometimes get stuff wrong, or else stuff happens that turns trends into an irrelevance. But if you’re interested in the subject, you can head over to our full trend report here – there’s much more detail about each one of the trends and notes on how you can apply them.
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