As businesses the world over have been shining a light on successful women in business in accordance with international women’s day this month, US company and online platform Yelp has released the results of a survey it carried out with over 1,500 women-owned businesses.

Forming part of the company’s upcoming Women in Business Summit, the results shed light on a number of factors that women in business found in common, including prevailing trends and obstacles.

Among the findings, it emerged that the majority of women-led businesses counted pursuing a passion as their top motivator.

Other interesting results revealed that nearly two-thirds of respondents depended on personal savings for the initial funding required for their business; and over two-thirds considered social media as the most effective marketing tool for their business.

Asked about how their business fared in the pandemic, 43 per cent of respondents said that their business performed worse than their pre-pandemic expectations, while interestingly, 36.4 per cent felt it had performed better than they expected.

Meanwhile, asked specifically on obstacles related to their gender, 35.8 per cent reported having experienced negative perceptions related to competency based on gender.

Related

Lee Xuereb

‘Getting employers to pay for rising cost of living not a healthy strategy for Malta’ – Vassallo Group CPO

20 September 2023
by Fabrizio Tabone

Lee Xuereb says that even with the MEA’s proposal to have €3 reduced through tax deductions, COLA will still have ...

Are you a ‘low ego’ CEO? Prince William and Kate Middleton may have a job for you

20 September 2023
by Fabrizio Tabone

The UK royals are on the hunt for a CEO to manage Kensington Palace, the official residence of the Prince ...

Life at a start-up is an ‘ongoing process and a constant revision of goals’ – CTO Kurt Azzopardi

20 September 2023
by Fabrizio Tabone

He affirms that the journey towards success is the real prize, not the destination.

Recognition from IBC is an ‘outstanding achievement,’ says Simonds Farsons Cisk COO

19 September 2023
by Fabrizio Tabone

This comes as three of the beers brewed by the company were awarded silver and bronze medals in this year’s ...

Close Bitnami banner
Bitnami